The newly-signed partnership agreement between Broadcasting Organisations of Nigeria (BON) and world football governing body FIFA offers great opportunity for Nigerian football fans, BON’s Acting Chairman Godfrey Ohuabunwa has said.
“The ever-passionate Nigerian football fans now have the opportunity of watching all FIFA World Cup competitions for free and directly to their homes this year.
“This is a great opportunity not only in terms of what it offers the Nigerian football fans and the BON partner-stations, but also the private sector in Nigeria in term of the advertising opportunities,’’ he said on Saturday in Abuja.
The News Agency of Nigeria (NAN) reports that BON had on Friday announced its partnership with FIFA on free World Cup viewing of all World Cup matches this year.
It had said the agreement which makes BON FIFA’s exclusive free-to-air licensee in Nigeria includes all FIFA events this year, starting from the ongoing Under-20 World Cup in Poland.
Read Also: CAF President Ahmad Ahmad released without charges
Others are the also ongoing Women’s World Cup in France, the Under-17 World Cup in Brazil in October and the Beach Soccer World Cup in Paraguay in November.
Ohuabunwa said the agreement offers BON the opportunity of spending less on the acquisition of rights, making more money for its partner-stations and building better relationship with FIFA for the future.
“We have broken the ice. Now we are dealing directly with FIFA, and we have created a synergy with them.
“Over time before now, the rights have cost us more as individual stations, but it is now at a reasonable price. The cost now for a group makes it profitable and cheaper for us.
“We believe and trust that this will help us to create more synergy with other bodies such as the organisers of the Spanish La Liga and the English Premier League for the future,’’ he said.