Twitter CEO, Elon Musk has disclosed that he has opened fire against Apple over its tight control of what is allowed on the App Store, revealing that the iPhone maker has threatened to oust his recently acquired social media platform.
Musk joined the chorus of people who are complaining about the 30% fee that Apple charges on purchases made through its App Store, which is the only route for software to reach its billion-plus mobile devices.
Musk posted a series of tweets, one of which featured a meme showing a car with his initial name driving into a freeway off-ramp marked “Go to War” rather than going on toward ‘Pay 30%.’
Apple ‘threatened to withhold Twitter from its App Store, but won’t tell us why,’ the billionaire CEO added in a tweet.
Both Apple and Google demand that social networking apps on their app stores have efficient systems in place for policing offensive or harmful content.
Africa Today News, New York reports that since taking over Twitter last month, Musk has cut around half of Twitter’s workforce, including many employees tasked with fighting disinformation, while an unknown number of others have voluntarily quit.
He has also reinstated previously banned accounts, including that of former president Donald Trump.
Yoel Roth, the former head of trust and safety at Twitter who left after Musk took over, wrote in a New York Times op-ed that ‘failure to adhere to Apple’s and Google’s guidelines would be catastrophic,’ and risk ‘expulsion from their app stores.’
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Describing himself as a “free speech absolutist,” Musk believes that all content permitted by law should be allowed on Twitter, and on Monday described his actions as a “revolution against online censorship in America.”
He also tweeted that he planned to publish “Twitter Files on free speech suppression,” but without clarifying what data he had in mind to share with the public.
Though Musk says Twitter is seeing record-high engagement with him at the helm, his approach has startled the company’s major moneymaker — advertisers.
In recent weeks, half of Twitter’s top 100 advertisers have announced they are suspending or have otherwise “seemingly stopped advertising on Twitter,” an analysis conducted by nonprofit watchdog group Media Matters found.
Musk on Monday accused Apple of also having “mostly stopped advertising on Twitter.”
“Do they hate free speech in America?” he asked, before replying with a tweet tagging Apple CEO Tim Cook.
In the first three months of 2022, Apple was the top advertiser on Twitter, spending some $48 million on ads which accounted for more than 4 percent of the social media platform’s revenue, according to a Washington Post report citing an internal Twitter document.