The preparation for Queen Elizabeth II’s Platinum Jubilee has been put into full swing in Britain with four days of public events to mark her 70 years on the throne.
Across the country, red, white and blue Union Jack are being hung for street parties, picnics and barbecues over four days from Thursday to Sunday.
With two public holidays and the weekend, retailers and the hospitality sector in particular are hoping for a sales boost, after a difficult few years. Harvir Dhillon, an economist at the British Retail Consortium, predicted a rush to stock up on party food and booze.
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“Fresh food, sales of alcohol and particularly items adorned with the Union Jack are expected to perform well,” he told AFP.
The British Beer and Pub Association estimated that 90 million pints will be sold, giving a 105-million-pound ($132 million, 124 million euros) boost to the trade.
Closing time has been extended from 11:00 pm to 1:00 am from Thursday to Saturday night.
Jason Smith, who runs the White Swan pub in Otley, near Leeds, northern England, said Covid restrictions and closures had been a “real blow” to business.
“But this will be an opportunity to bounce back, so we’re keeping fingers crossed for nice weather as well to lift spirits and celebrations even more.”
Events begin on Thursday with Trooping the Colour, the military parade that has officially marked the British monarch’s birthday for more than 250 years.
In previous years, the queen has taken the salute herself on horseback at Horse Guards Parade, near her central London home at Buckingham Palace.
But at 96, and with well-documented problems walking and standing, senior royals will deputise.
Heir to the throne Prince Charles, 73, most recently stood in for his mother at the State Opening of Parliament — a key ceremonial engagement.
The queen has been largely out of action at public engagements since last October, when she spent a night in hospital after unspecified tests.
Last-minute cancellations and a bout of Covid earlier this year cast doubt on whether she would participate in full at the landmark jubilee.
No other British monarch in history has reigned for 70 years.