MTN Q1 report has shown that over one billion free text messages were sent by its subscribers within the first four weeks of the introduction of its 300 free SMS messages per month offer.
The telecom service provider had in March, this year, announced that its over 70million subscribers would be able to send 300 free SMS messages per month.
This was part of its ‘Y’ello Hope Package’ designed to mitigate the biting effects of the coronavirus lockdown, meant to curb the spread of COVID-19 in the country.
However, the overwhelming figure proved wrong the argument put forward by some online critics, shortly after the announcement of the offer, that the mobile network should have offered reduced or free data tariffs, instead.
The free SMS package allows MTN Nigeria subscribers across the country to send 10 free SMS daily for 30 days to all networks.
“With the cost of an SMS pegged at N4, that means MTN has offset an estimated N4 billion worth of text messages in the first month alone,” the report stated.
However, the company believes the record of the next two months would surpass the one recorded in the first four weeks of the offer.
NAIRAMETRICS