Search engine giant, Google has unveiled its Search Generative Experience (SGE) in Nigeria and other part of Sub-Saharan Africa region as an opt-in experiment in Search Labs. Africa Today News, New York reports that this AI-powered experience is available in now English.
“For instance, with a question like “Does Honey ever Spoil?” Normally, you might break this question down into smaller ones, sort through the vast amount of information available, and then start to piece things together yourself. With generative AI, Search can do some of that heavy lifting.
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‘SGE first delivers an overview, and beneath this, users will see suggested next steps where they can simply tap a query like “What is the oldest honey ever eaten?’ or type in a specific follow-up question. This conversational experience enables people to intuitively learn more about the topic they’re exploring,’ it stated.
Google explained that context would be carried over from question to question; to help people more naturally continue their exploration.
The American technology firm said hearing insights from others is always useful when making decisions, so “Google has designed these new experiences to highlight and drive attention to content on the web, making it easy for people to dive deeper on the topic they’re learning about. As generative AI makes its way into Search, Google is committed to continue sending valuable traffic to sites across the web. With SGE, Google is showing more links, and links to a wider range of sources on the results page, creating new opportunities for content to be discovered.”
General Manager for Search in Africa, Wambui Kinya, said, “With new generative AI capabilities in Search, we’re now taking more of the work out of searching. We’re imagining a supercharged Search that does the heavy lifting for you so you’ll be able to understand a topic faster, uncover new viewpoints and insights, and get things done more easily. This Search Generative Experience is the first step we’re taking in this journey, and part of our vision to make Search radically more helpful. We’re excited to bring this to the SSA region, and look forward to receiving feedback and iterating on the experience alongside our users over the next few months.”
According to the search platform, it is bringing SGE as an experiment in Search Labs, available on Chrome desktop and the latest version of the Google App on Android and iOS. Access via Chrome desktop is available today, and access through the Google app will be enabled over the coming week.