Wednesday, June 10, 2026

Apple Demands Rollback Of EU Digital Competition Law

Apple has urged the European Union to repeal its landmark digital competition law, claiming it undermines consumer security and worsens user experience.

The company’s demand came in a formal submission to the European Commission on Thursday during a consultation on the Digital Markets Act (DMA), which Brussels says is designed to make the bloc’s digital economy fairer and more open.

“The DMA should be repealed while a more appropriate fit-for-purpose legislative instrument is put in place,” Apple argued, warning that the rules “are exposing EU users to new risks and disrupting the seamless way Apple products work together.”

The clash underscores years of friction between Silicon Valley giants and EU regulators, who have positioned the DMA as a check on the market power of dominant platforms. The law requires Big Tech firms to change how their ecosystems operate — including obliging companies to provide browser and search engine choice screens.

Read also: Apple In Crosshairs As Trump Mulls Wider Smartphone Tariffs

Apple’s opposition has gained new political backing in Washington. Since his return to power, President Donald Trump has sought to pressure Brussels on decisions affecting U.S. tech firms, with Apple chief Tim Cook and other industry leaders moving closer to the White House.

In a blog post accompanying its submission, Apple reiterated that enforcement of any revised framework should be handled by an “independent European agency” rather than the European Commission, which also serves as the EU’s digital watchdog.

Brussels maintains that curbing Apple’s closed ecosystem is essential to prevent unfair market dominance and to expand consumer options. Violations of the DMA carry the threat of steep financial penalties, highlighting the law’s potential to reshape the balance of power between regulators and global tech giants.

Africa Today News, New York