Nigeria has been ranked number 11 among the top 12 most influential countries in Africa, according to the 2023 Global Soft Power Index, Africa Today News, New York reports.
The ranking was done by Brand Finance, a leading independent brand valuation and strategy consultancy.
The index measures the strength and appeal of a country’s soft power assets, including its cultural heritage, education, governance, and global reputation.
In the list, Egypt came first while South Africa and Morocco came second and third respectively.
Africa’s Most Influential Countries:
1. Egypt
2. South Africa
3. Morocco
4. Mauritius
5. Seychelles
6. Tunisia
8. Algeria
9. Ivory Coast
10. Ghana
11. Nigeria
12. Sudan
In a related development, Lagos has emerged as the fifth best African city with high desirability by people to live, work and invest, according to a report by Brand Finance City Index 2023.
Africa Today News, New York reports that the survey puts Lagos at 56.7per cent behind Cape Town (South Africa), Cairo (Egypt), Johannesburg (South Africa) and Casablanca (Morocco) as the first four best African cities with 62.9, 60.7, 59.7, and 59.3 per cents.
Nairobi, the capital of Kenya, also makes the chart by coming behind Nigeria, as the sixth African city with 55.1 per cent.
Cape Town, Cairo, Johannesburg, Casablanca, Lagos and Nairobi are the only six African countries that appear on the 100 world’s best cities as numbers 60, 67, 72, 76, 90, and 94 on global rankings.
London (England) is crowned as the world’s best city brand in the ranking, scoring 84.6 per cent, while New York (the United States) and Paris (France) come as 2nd and 3rd garnering 83.0 and 79.7 per cents.