Chelsea and England star Cole Palmer has officially trademarked his popular nickname and goal celebration, ‘Cold’, expanding his growing personal brand beyond the football pitch.
The trademark, recently approved, covers a remarkably wide range of products — including alcoholic beverages such as spirits, liqueurs, and alcoholic energy drinks, as well as consumer goods like soaps, razor blades, toys, cakes, ice cream, confetti, energy drinks, and even motorbike and watch-strap merchandise.
Palmer’s decision to protect the “Cold” brand is part of a broader trend among top footballers who are turning their on-field image into off-field business ventures. The term “Cold,” popularised by fans and teammates for his calm, composed finishing style, has become synonymous with Palmer’s confident persona and signature celebration — crossing his arms with an unbothered expression after scoring.
By securing the trademark, the 22-year-old midfielder ensures that any commercial use of “Cold” for these product categories will require his authorization, allowing him to control branding rights and potentially profit from future endorsements or merchandise.
Legal experts note that the move shows growing business awareness among young footballers. Similar steps have been taken by stars like Cristiano Ronaldo with “CR7,” Lionel Messi with his “MESSI” line, and Marcus Rashford with his personal brand ventures.
Palmer’s representatives have not yet confirmed whether product releases under the “Cold” trademark are imminent, but filings suggest long-term commercial intentions — spanning lifestyle, fashion, and even food and beverage markets.
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Since joining Chelsea from Manchester City, Palmer has become one of the Premier League’s breakout stars, impressing with his composure and confidence. Off the pitch, he appears equally calculated, positioning “Cold” as a distinctive brand identity that merges sport, style, and personality.
With this legal move, Cole Palmer joins the ranks of modern athletes who view branding not just as image protection but as a strategic investment in their legacy — cool, composed, and unmistakably Cold.