Thailand has temporarily lifted its decades-old ban on afternoon alcohol sales in a six-month trial designed to boost tourism and support the country’s hospitality sector. Starting this week, licensed liquor stores, restaurants, bars, and other approved venues can sell beer, wine, and spirits from 2 p.m. to 5 p.m., in addition to the existing sales window from 11 a.m. to midnight.
The prohibition, first introduced in 1972, aimed to prevent government employees from drinking during work hours. Over the years, however, it has frustrated visitors to Thailand, a country known for its lively nightlife and vibrant party culture.
Prime Minister Anutin Charnvirakul, who took office in September, said the move is part of a broader plan to attract international tourists and stimulate economic growth following years of political turbulence. “In the past, there were concerns that government employees would sneak out to drink, but it’s a different time now,” Deputy Prime Minister Sophon Saram told reporters last month, according to AFP.
The six-month trial will run while a committee evaluates its impact on tourism, local businesses, and public safety. Previously, violating the afternoon ban could result in fines of up to 10,000 baht ($313; £235). Officials have indicated that the trial could inform permanent policy adjustments if successful.
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Thailand is among the countries with the highest alcohol consumption rates in Asia, according to the World Health Organization. Popular local brands such as Chang and Singha remain a staple for both locals and tourists. The timing of the ban lift also coincides with the upcoming Christmas and New Year holiday season, historically one of Thailand’s busiest periods for foreign arrivals.
Industry analysts expect the temporary lift to benefit bars, restaurants, and hotels, as tourists will have more freedom to enjoy Thailand’s social scene during daylight hours. Authorities have emphasized that the measure is temporary and will be reviewed to assess its broader effects on public behavior and business activity.
For visitors planning a trip this holiday season, the policy provides greater flexibility to enjoy Thailand’s renowned nightlife, while officials closely monitor safety, consumption patterns, and economic out comes.