As a reward for their wonderful service and brilliant portfolio, the Superior Achievement in Branding, Reputation, and Engagement (SABRE) on Tuesday said ID Africa, a pan-African communications advisory firm, has made its debut on the global public relations and communications awards table, with a prestigious nomination at the forthcoming SABRE Awards.
Femi Falodun, the Chief Executive Officer (CEO) in Lagos who made and signed the statement noted that the recognition couldn’t have come at a better time than now.
He said that the acknowledgement was earned for the firm’s work on the 2021 Cooperate Social Responsibility (CSR) campaign, Project SafeUp and executed for `My World of Bags (MWOB)’ in partnership with the Mastercard Foundation.
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ID Africa was awarded a Certificate of Excellence in the ‘Not for Profit/Charities’ category alongside four other nominees from Kenya, South Africa and Uganda at the SABRE Awards Africa. It also received its first SABRE Awards Europe, Middle East, and Africa (EMEA) nomination in the category ‘Africa’ in the company’s first-ever EMEA SABRE entry.
Project SafeUp, an initiative of luxury design and manufacturing company, My World of Bags (MWOB) in partnership with the Mastercard Foundation, provided 1.5 million Personal protective equipment like face masks and gloves across South-West Nigeria between 2020 and 2021.
ID Africa provided communications strategy, and execution support building awareness and interest through creative storytelling at the community level, as well as using local advocates and electronic mass media.
CEO ID Africa, Falodun, says, “The SABRE Awards puts a spotlight on the industry’s most compelling work, especially communication programs that drive real social and business impact.
“So, it is an honour to be recognized for the work we do at ID Africa., we have spent the past seven years developing a unique approach to communications, and we are truly delighted to be taking this model to new markets as we expand across Africa.
“Our mission remains to help individuals, brands, businesses, and governments understand and connect better with the people they care about,” Falodun said.
The campaign achieved over 300 mentions in 60 days on print, online, social media and radio platforms across the country.