Meta CEO Mark Zuckerberg has unveiled the company’s latest leap into wearable technology: a pair of AI-powered smart glasses equipped with an in-lens display. The new product was introduced during Meta’s annual Connect conference, where Zuckerberg outlined the company’s growing ambitions in augmented reality (AR) and artificial intelligence (AI).
The flagship device, called Ray-Ban Display, is Meta’s first pair of consumer glasses to feature a built-in screen. The small display, positioned on the right side, allows users to read text messages, view alerts, access apps, browse photos, and even receive live translations without taking out their phone.
The glasses are paired with a Neural Band, a wrist-worn controller that interprets subtle hand movements. During a live demonstration, Zuckerberg showcased the hands-free experience, although the system briefly faltered when attempting to answer a video call.
Meta said the new glasses will be available for purchase starting 30 September at a retail price of $799.
In addition to the flagship model, the company introduced Ray-Ban Meta Gen 2, an upgraded version of its earlier smart glasses, and a new line of smart Oakley sports glasses aimed at athletes and outdoor enthusiasts.
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The launch reflects Meta’s efforts to expand beyond social media and position itself as a leader in hardware-driven AI experiences. The company has poured billions of dollars into developing the metaverse, AI assistants, and wearable devices. Its smart glasses venture, once considered a niche experiment, has now sold millions of units, according to Meta.
The move also comes at a time of intensifying competition in the AR and wearable space. Rival tech giants including Apple, Google, and Samsung are investing heavily in similar products, seeking to define what many analysts believe could be the next major shift in personal computing.
Industry experts say that Meta’s approach—integrating AI directly into a fashionable, everyday accessory—could help the company gain an early edge as consumers warm up to augmented reality.
Zuckerberg, who has framed wearable devices as the “future of computing,” said the goal is to help users “look up at the world” instead of staring at their phones.
Meta’s Connect conference continues this week, with further announcements expected on its AI development roadmap and metaverse initiatives.