FC Barcelona have officially announced a new five-year partnership with AMIRI, the American luxury fashion brand, that will see the label design the official formalwear for the club’s men’s and women’s first teams as well as board members.
The collaboration, which runs until the 2029/30 season, reflects Barcelona’s ongoing effort to blend elite sport with modern luxury culture. Under the agreement, AMIRI will create tailored suits to be worn by players and executives during European match trips, official events, and finals, symbolising the club’s commitment to excellence both on and off the pitch.
In a joint statement released on Sunday, Barcelona described the partnership as “a meeting point between creativity, craftsmanship, and sporting heritage,” adding that AMIRI’s distinctive California-meets-couture aesthetic aligns with the club’s image as a global sporting and cultural institution.
For AMIRI, founded by Los Angeles designer Mike Amiri, the collaboration marks a major step into the European football scene. Known for its sophisticated streetwear and modern tailoring, the brand has become synonymous with luxury expression and craftsmanship — qualities that Barcelona believe mirror their own philosophy of innovation and identity.
Club officials say the new formalwear collection will be unveiled later this season, featuring custom designs tailored to each player and staff member. The pieces are expected to combine sleek Italian-style silhouettes with AMIRI’s signature creative details, blending tradition with contemporary fashion influences.
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AMIRI joins a long list of high-profile fashion names that have aligned with top European clubs in recent years, as football continues to expand its crossover appeal within the luxury and lifestyle sectors. For Barcelona, the deal underscores their global reach and strategic focus on partnerships that enhance the club’s image beyond the football field.
With this announcement, Barça not only strengthen their brand in the world of high fashion but also continue setting a standard for how modern football clubs can merge athletic prestige with cultural influence. As the Catalan giants prepare for the next chapter on and off the pitch, their players will now do so — quite literally — dressed for success.