In keeping with its dedication to promoting the traditional values of Yorubaland, Nigeria’s Premium Lager Beer, Goldberg, plans to engage consumers at this year’s Olojo festival.

The Olojo festival, which is set for September 23–26, 2022, in Ile-Ife, Osun State, honors the Ooni of Ile-Ife, Oba Adeyeye Enitan Ogunwusi (jájá II), the traditional ruler of Ile-Ife and the spiritual leader of the Yoruba people, while celebrating the culture and traditions of the people of Ile-Ife. Music, dance, and general good times will be provided for attendees, setting the stage for an entertaining day in the historic town.

Olaoluwa Babalola, Senior Brand Manager at Goldberg, reaffirmed the company’s commitment to continuing to play a crucial role in the preservation of Yoruba culture by actively supporting platforms that aid in the realization of this goal while discussing the brand’s participation in this year’s festival.

The Olojo festival this year, like most holidays in Southwest Nigeria, is very significant because it gives us a chance to highlight the Yorubaland values and customs as well as the beauty of our culture. Like other festivals we’ve participated in, the Olojo festival gives us the opportunity to interact with and connect with our customers.

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We have participated in this celebration for ages, and we have no plans to stop any time soon. One of the things that binds the Yoruba people together is their celebration of these ancient festivals, which act as a representation of the Yorubaland’s most cherished customs and values. We promise festival goers and our clients in Ile-Ife and the surrounding areas a unique experience that is fun-focused,’ Balaola said.

Since Goldberg has been a major supporter of Southwest cultural events, which is the brand’s method of identifying with the people and celebrating with them, the Olojo festival has been continuously observed every year.

Additionally, Goldberg’s active sponsorship has had a significant impact on economic activity in the many Southwest states where festivals are held, aside from the color, magnificence, and thrill it offers to the festivals.

Africa Today News, New York

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